Download our Tech Trends Report for the UK below to explore changing trends in media coverage of tech trends in the UK, between 1st May 2019 and 30th April 2020.
Tech Trends: UK 2020, Issue 2 – Summary
The UK saw a big rise in tech media coverage (35%+) driven by COVID-19 tech adoption. This contrasts sharply with Hong Kong, which saw a drop of more than 13%, likely due to column inches being sucked up with news of protests. Singapore meanwhile remained largely stagnant with tech coverage rising by just 2% during the same period.
IoT and Machine Learning saw falls in the UK. Globally, falling trends include Cryptocurrency and Blockchain technology. In comparison, Hong Kong’s tech media coverage experienced big drops in Robotics, Virtual Reality, Cybersecurity, IoT and Data Protection. Virtual Reality and Cybersecurity had falls in Singapore.
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For PR professionals in any space, media trends are of crucial importance. This report is part of our ongoing Tech Trends Reports series. It follows our existing reports for Ireland and our special report on ‘COVID-19 tech trends’ released in May 2020. Subscribe below to get the next report direct to your inbox.
To view our past reports, take a look at our main Tech Trends Report page.
Managing Director at ClearStory International
James McCann is CEO of ClearStory International, a Dublin based international tech PR agency working exclusively with early-stage startups from around the world. Before establishing ClearStory, James was a former PR Campaign Manager with Web Summit, responsible for attracting top tier media to the company’s events across Dublin, Lisbon, Bangalore and Hong Kong. He currently lectures on Digital PR to final year students at the Institute of Art, Design & Technology, Dun Laoghaire, Dublin.