First Call with a PR Agency: Our Top Tips

John Collett

PR News & Insights

First call with a PR Agency

Your first call with a PR agency can be daunting. In this blog post, we want to expand on whether you are PR-ready and provide expert insight to ensure your initial call with a public relations partner (whether it’s us or someone else) proves seamless.

In a previous blog post we outlined four things to consider before engaging in a PR campaign. These included: ‘Are you clear on who you are?’, ‘Do you know who your target market is?’, ‘What does Success look like to you?’ and ‘Are you in the right place to team up with a PR consultancy?’

Preparing for an effective first call with a PR agency

Preparation is key to starting strong. Firstly, before even picking up the phone, consider your position by trying to answer the following questions…

  • What do you want to achieve through a PR campaign?
  • Where and who do you want to target?

If you’re struggling to answer these questions, don’t worry. We often meet with prospective clients who aren’t sure if PR is for them, or if they’re ready to make that leap. That’s completely normal! We’ll give you the information to figure it out.

Others we meet aren’t ready just yet, but they are serious about engaging PR services in the future. We’re more than happy to take a call and have a chat with these folks too.

If you’re really not sure it’s time for a call with a PR Agency, but you are interested in learning more, send us an email and we can figure it out together. We want to build relationships with all potential partners and the first step is figuring out how.

The initial call will build on your prep work

On the initial call, we will introduce ourselves, and take you through who we work with and how we work. We’ll then ask you about yourselves and your goals, so the clearer an understanding you have of this the better.

We will then discuss what regions you’re interested in targeting. The nature of each campaign is to build awareness, drive growth, increase credibility and/or attract funding. We’ll ask about your partners, funding rounds, expansions and plans for the foreseeable future.
Having the answers to these questions to hand is important, as getting off to a good start and forming a solid first impression is key in any initial meeting. Just remember, the more prepared you are, the more beneficial the meeting will be for both you and the better we’ll be able to advise and help you.

Final words

Your first public relations campaign sets the tone for your brand. Make sure you select an agency that suits your strategic needs and ensure they have the expertise required to shape your company narrative. We are always happy to provide case studies, team details and any other credentials you require.

Contact us at or book an appointment directly on our website if you would like to discuss more.

John Collett

Executive Having joined ClearStory from the financial services regulation sector, John provides research and advisory services for early-stage companies.

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