PR Insights for Startups
GDPR and PR: how we work to keep data safe
GDPR is a topic of increasing concern and interest for all businesses, but is of particular importance in PR, as building and maintaining reputations is what we’re all about. Nowadays, few things are as damaging to a company’s reputation as a GDPR breach....
Three reasons companies shouldn’t sacrifice media communications
In the new economic climate post-Covid, companies face an elephant-sized communications conundrum. Many are cutting their PR campaign budgets. Here are three reasons your company shouldn’t be sacrificing its media communications. Make no mistake, we are in the...
Proud to be rated Dublin’s Number One PR Agency
ClearStory International is proud to have been ranked as Dublin’s Number One PR Agency by consumer review website BestInIreland.com “If you are looking to grow your tech startup, then ClearStory is probably your best choice in this list. They specialise in working...
How to choose the right PR Agency for your startup
Many expanding startups and emerging companies are faced with the dilemma of selecting a PR agency for the first time. It’s a challenging prospect for those with experience, a maze for those with none. Where is the best place to start? Before commencing a...
Why a jump from journalism to PR might be exactly what you need
When I began my career in PR, it was an exciting adjustment. Having come from the world of journalism, I was used to finding a story and bringing it to life on the page. An interesting fact or detail would capture my imagination and I would recreate that story for the...
We believe in flexible remote work – and it works
On the 15th March 2020 we told all of our staff to pack up their belongings from the office and head home early to prepare their kitchen tables, home offices or sheds to work from home. Initially, we thought it would be for just six weeks. How naive were we. The...
How Good Content Has Become The Crown Jewels of PR
When the first-ever PR agency was born in 1889, generating publicity for companies was all about who you knew. PR people who also called themselves ‘Reputation Managers’ were movers and shakers within the business world, rubbing shoulders with some of the world’s most...
Why PR is Much More Than A Press Release – The Art of Storytelling
One of the most common misconceptions about public relations is that PR companies just write and distribute press releases. Safe to say, if it was that easy to generate publicity for clients without advising them, we wouldn’t be in business and no one would talk about...