PR Insights for Startups
Why PR is Much More Than A Press Release – The Art of Storytelling
One of the most common misconceptions about public relations is that PR companies just write and distribute press releases. Safe to say, if it was that easy to generate publicity for clients without advising them, we wouldn’t be in business and no one would talk about...
My PR Role: Getting to Grips with Emerging Tech Trends
Artificial intelligence (AI), Internet of Things (IoT), Machine Learning. These are just some of the tech trends that I have come across in my time at Clearstory International. We hear of many different emerging technologies coming to market, but staying ahead of...
From Journalism to PR: Everything you need to know to make the switch
Journalism is a career path unlike any other. Most people are drawn to it because they have a knack for storytelling and a natural sense of curiosity. To add to the appeal of the industry, journalists are often presented with exciting opportunities that they may not...
Career Insights Series: PR Account Management in a Pandemic
It was the day that turned the world upside down. On the 12th March 2020, the Taoiseach (our version of the Prime Minister) announced the closing of schools for two weeks with the possibility of office closures. Realising the precarious position that lay ahead, we...
The Key to International Reputation Building for Startups
Emerging Irish startups engaging in international public relations for the first time typically face similar challenges. For first time founders, these challenges can be exacerbated as they lack a track record leading to what we call the ‘first time founder...
Interview with James McCann, CEO of Clearstory International
Originally featured in Business Plus magazine. We are delighted to be featured in the ‘Who’s Who of Public Relations’ in this month’s Business Plus Magazine, which includes a great interview with our MD James McCann! What impact did pandemic-related lockdowns and...
How to attract top-tier media coverage as a startup
How do you attract quality media coverage as a startup? With COVID-19 sweeping the board in terms of news coverage, first time founders of early stage startups are at a significant disadvantage when it comes to gaining market attention. To state the obvious, nobody...
Issue 2 of our Ireland Tech Trends Report is out now!
Today we launch our second tech trends report for Ireland which analyses the moving and shaking of tech trends across leading Irish publications between the period 1st June 2019 to 30th May 2020. Read our analysis below, or head straight to the new report here. This...