PR Insights for Startups
How Good Content Has Become The Crown Jewels of PR
When the first-ever PR agency was born in 1889, generating publicity for companies was all about who you knew. PR people who also called themselves ‘Reputation Managers’ were movers and shakers within the business world, rubbing shoulders with some of the world’s most...
Why PR is Much More Than A Press Release – The Art of Storytelling
One of the most common misconceptions about public relations is that PR companies just write and distribute press releases. Safe to say, if it was that easy to generate publicity for clients without advising them, we wouldn’t be in business and no one would talk about...
My PR Role: Getting to Grips with Emerging Tech Trends
Artificial intelligence (AI), Internet of Things (IoT), Machine Learning. These are just some of the tech trends that I have come across in my time at Clearstory International. We hear of many different emerging technologies coming to market, but staying ahead of...
From Journalism to PR: Everything you need to know to make the switch
Journalism is a career path unlike any other. Most people are drawn to it because they have a knack for storytelling and a natural sense of curiosity. To add to the appeal of the industry, journalists are often presented with exciting opportunities that they may not...
Career Insights Series: PR Account Management in a Pandemic
It was the day that turned the world upside down. On the 12th March 2020, the Taoiseach (our version of the Prime Minister) announced the closing of schools for two weeks with the possibility of office closures. Realising the precarious position that lay ahead, we...
The Key to International Reputation Building for Startups
Emerging Irish startups engaging in international public relations for the first time typically face similar challenges. For first time founders, these challenges can be exacerbated as they lack a track record leading to what we call the ‘first time founder...PR Account Manager
Are you seeking change and a chance to gain invaluable experience in global public relations? If so, Ireland’s largest tech PR agency, ClearStory International wants to hear from you. We are looking to recruit a talented Account Manager, someone who has PR experience...
Interview with James McCann, CEO of Clearstory International
Originally featured in Business Plus magazine. We are delighted to be featured in the ‘Who’s Who of Public Relations’ in this month’s Business Plus Magazine, which includes a great interview with our MD James McCann! What impact did pandemic-related lockdowns and...