PR Insights for Startups
Why a jump from journalism to PR might be exactly what you need
When I began my career in PR, it was an exciting adjustment. Having come from the world of journalism, I was used to finding a story and bringing it to life on the page. An interesting fact or detail would capture my imagination and I would recreate that story for the...
We believe in flexible remote work – and it works
On the 15th March 2020 we told all of our staff to pack up their belongings from the office and head home early to prepare their kitchen tables, home offices or sheds to work from home. Initially, we thought it would be for just six weeks. How naive were we. The...
How Good Content Has Become The Crown Jewels of PR
When the first-ever PR agency was born in 1889, generating publicity for companies was all about who you knew. PR people who also called themselves ‘Reputation Managers’ were movers and shakers within the business world, rubbing shoulders with some of the world’s most...
Why PR is Much More Than A Press Release – The Art of Storytelling
One of the most common misconceptions about public relations is that PR companies just write and distribute press releases. Safe to say, if it was that easy to generate publicity for clients without advising them, we wouldn’t be in business and no one would talk about...
My PR Role: Getting to Grips with Emerging Tech Trends
Artificial intelligence (AI), Internet of Things (IoT), Machine Learning. These are just some of the tech trends that I have come across in my time at Clearstory International. We hear of many different emerging technologies coming to market, but staying ahead of...
From Journalism to PR: Everything you need to know to make the switch
Journalism is a career path unlike any other. Most people are drawn to it because they have a knack for storytelling and a natural sense of curiosity. To add to the appeal of the industry, journalists are often presented with exciting opportunities that they may not...
Career Insights Series: PR Account Management in a Pandemic
It was the day that turned the world upside down. On the 12th March 2020, the Taoiseach (our version of the Prime Minister) announced the closing of schools for two weeks with the possibility of office closures. Realising the precarious position that lay ahead, we...