Why Live Shopping Is a Growing Trend for 2023

BeLive Technology is the leading provider of live streaming solutions in Southeast Asia. Founded in 2016 by Kenneth Tan, BeLive targets brands who want to integrate live streaming into their websites and apps to engage with customers. The company currently supports millions of users operating in real time and works to weave live streaming capabilities into existing business models for its clients. BeLive’s vital engagement features rely on advanced artificial intelligence and machine learning developed specifically for live video analysis. Their live shopping platform allows for one click payment, a feature not available in existing platforms in mainstream Social Media sites. In addition, their streaming solutions enable enterprises to visualise the interactions in their videos, directly engage with customers and run live trivia games and polls. BeLive has seen a boom in their operations since the COVID-19 pandemic as businesses across the globe realised the importance of online solutions to keep them in touch with their clients and grow sales during lockdown. The company has a team of 50 people, with 20 new jobs recently announced for Singapore and plans for further expansion. In addition, BeLive has delivered 55 million hours of live video since 2019 and 100 million viewers have watched a BeLive-powered live stream to date. The team operates between Singapore, Vietnam and Shenzhen, with company headquarters based in Singapore.